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Animated explainer videos are short online marketing or promotional videos used to explain your product, service, or cause, often in a memorable and catchy way. They allow the information to be explained clearly and are a really great method of communicating with your target audience.
Animated videos are a much more cost-effective and accessible method of video production compared to filmed content, which involves additional costs such as actors, location costs, equipment, and much more.
Using a business explainer video can help your company generate leads, reduce bounce rates, boost conversions, and promote brand awareness.
According to studies, animated video explainers increase a viewer’s likelihood of making a purchase by 85%, and they also generate 20% more sales than simple text messages do.
Simply put, animated videos’ popularity and effectiveness can be attributed to the fact that they are straightforward and tell an engaging story. To make sure your message is distinct and compelling, they combine images, motion, and audio. These videos effectively communicate your brand’s message by utilizing both verbal and visual cues, which has been shown to increase message retention.
Your company’s animated videos can be placed almost anywhere online and can be incorporated into everyday lives. When visitors come to your website, they are looking for something to help them out. Your video will help them understand what your product or service can do quickly and efficiently.
There are so many places you can use your explainer animation video, including social media, email marketing, email signature, the FAQ section on your site, trade shows, and even use them in your internal meetings. You can place them on advertising boards in your store or use them on LED televisions in office spaces. The list is really endless!
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