4 Effective Explainer Video Marketing Tips

Explainer videos are an excellent way to break through the noise and get your target audience to view, like, and share your content. This is especially true if you’re a company with a new product or service and want something that’s going to help you stand out from the crowd.

Explainer videos aren’t something that small businesses should ignore – they’re something that every company needs to keep their brand at the forefront of potential customers’ minds.

Because of this, it helps tremendously to know how to create a successful explainer video marketing campaign.

An explainer video is a short video ( 2 minutes) designed to explain your business, product, service, or brand in an entertaining and informative way. They are used primarily for digital marketing campaigns as they can be uploaded easily on social media sites like Facebook, Twitter, and YouTube.

Research and Scripting

Before you get started working on your video, it’s important to know your audience. What type of people are you trying to reach with this video? How old are they? What are their interests? What words do they use?

Explainer videos are a great way to introduce your product or service to a new customer base – but only if they actually understand what you’re trying to get across.

Begin by asking yourself, who are the people who might purchase what you’re offering? What do they do? What are their daily struggles? By doing extensive research on your target audience, you’ll be able to write a script that speaks directly to them. This will make it much easier to create a successful video that your customer base will love and trust.

Make It Short and Sweet

The average attention span for humans is about 8 seconds. If your video is any longer than that, you run the risk of your audience clicking away before you can even get your message across. If you have more than a couple of sentences to get across in your video, it can easily become too long.

That’s why it’s important to get to the point and make your video short and sweet. You can easily make your video too long by trying to cram too much information into it. That will make the video seem too complicated, and it could make your audience feel like they’re being talked down to.

Use High-Quality Video

No matter what you’re trying to explain, video is an excellent way to do it. If you’re trying to explain a service, a video can show a client what the space would look like with your furniture. If you’re trying to explain a product, a video can show how it works.

If you’re trying to explain a new business or product, it’s important to use video in order to show the product in action. That way, potential customers can see exactly what you’re trying to offer. To make sure that your video is high quality, it’s best to hire a professional. Explainer videos can be expensive to produce, but the money is well worth it.

Don’t Forget the Transcript

While it might seem like a good idea to get away from the words and focus on visuals, you should never forget about the transcript. People are going to be watching your video in many different places – with different audio and visual settings.

You never know when someone might be watching your video with the sound off or with a volume that’s much lower or higher than normal. It’s important to make sure that your transcript is just as visible as your video. Make sure that your transcript is easy to read. Don’t try to jam a lot of words into a single line. Instead, take the time to make sure that each line is easy to read and understand on its own.

Conclusion

Explainer videos are an excellent way to break through the noise and get your target audience to view, like, and share your content. This is especially true if you’re a company with a new product or service and want something that’s going to help you stand out from the crowd.

An explainer video is a short video (2 minutes) designed to explain your business, product, service, or brand in an entertaining and informative way. They are used primarily for digital marketing campaigns as they can be uploaded easily on social media sites like Facebook, Twitter, and YouTube.

You can easily make your video too long by trying to cram too much information into it. That will make the video seem too complicated, and it could make your audience feel like they’re being talked down to. It’s important to get to the point and make your video short and sweet.

If you’re ready to get started on your next explainer video and want to work with the best, contact TruExplainers today! We have over 5,800 5-star reviews and know the entire process in and out!